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The State of Social Media

Are you currently using social media to market your business? If so, how effective are your efforts? This year, Buffer released its “State of Social Media” report, which features interviews with more than 1,800 digital marketers. The report highlights macro trends that affect marketing strategies, including Facebook’s continued dominance among consumers. Here are a few social media stats for your reference:

The world of social media has changed, but the basics are still the same. It is no longer possible to ignore its potential as a marketing tool. Instead, brands should focus on connecting with their audience and solving problems that matter to them. Whether that means providing relevant, helpful and original content or focusing on the latest trends, social media marketing should be a priority. But while it is important to make use of the latest trends and techniques, remember that there are some classic marketing principles that you should follow.

As with any form of marketing, social media requires time and effort. Trying to differentiate your brand from the noise of the competition isn’t easy. Moreover, you have to stand out from the crowd to engage your customers. The challenge is getting noticed amongst all the noise on social media. With this in mind, brands must try to use new media platforms like Twitter and TikTok to attract customers.

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